18 July 2017
Many companies are collecting and managing the data with little to no forethought. And just as planning is key to any strategic business project, forethought…
Category: Data Strategy
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29 June 2017Businesses nowadays accumulate tons of data, whether it is information collected through 3rd party tools like Google Analytics, or the data that is being stored… -
30 May 2017We are witnessing a new industrial revolution. Marketing is becoming less of an art and more of a data-driven discipline that resembles pure magic to… -
6 January 2016Number of companies that are collecting and analyzing customer data is constantly evolving. Simultaneously, enterprise marketers have grown into a large group of big data…