Big Data for Reputation Management

We’ve been witnessing a significant change in brand reputation management techniques over the last decade. Today, companies of all sizes have to survive in a very harsh reality, where bad services and CXs can be shared with millions of people around the world within a matter of seconds. The evolvement of Social Media lies at the heart of this shift.

Users are writing reviews, posting their feedbacks, and sharing their opinions. They are influencing each other’s opinions, thereby undermining or improving brand reputation.

In this piece we’ll cover:

• Why big data is actually essential for reputation management
• Why it is so important to hear and listen to the voice of your customers across the social web
• How data science tools & technologies can help you turn ordinary conversations into your real customers & customers into your best brand advocates.