It is not a secret that social media and social networking services have dramatically changed how our society operates and the way we live a long time ago. When it comes to discussing brands and services — each person has an equal voice, immediate access to vast networks of friends and followers, and equal opportunities to share the opinion.
Companies need a certain set of information to stay competitive. This information is moving quickly from traditional proprietary sources to the open, unstructured world of social networks. This is the moment when social media intelligence comes to the rescue bringing hidden insights that you could miss.
In this white paper you will find: