Customer insight and profiling based on social media data.
Social media has become one of the major sources of customer intelligence data that provide insights into who your customers are, what they want and how they are likely to act.
We use statistical models, text-mining approaches, and machine learning algorithms to discover actionable customer insights from social media. Our proprietary algorithms can discover demographics, income and interests of almost any social media user based on their behavior on social networks.
Linking social IDs to your CRM system, you can enrich your customer data base. Social profiles provide information about customer’s interests, hobbies, music preferences, places they like, role models they follow and etc. This will allow you to segment your customers going beyond demographics and communicate with them in a new very personalized manner.
How can customer insights from social media help my business?
- Target customers with the most relevant offers
- Detect and predict emerging trends among your target audience
- Turn new customers into loyal ones through personalized up-sell and cross-sell offers.