Social media have changed the way our consumer society works. When it comes to discussing brands and services — everyone has an equal voice and immediate access to vast networks of friends and followers.
Companies need a certain set of information to stay competitive. This information is moving quickly from traditional proprietary sources to the open, unstructured world of social networks. That’s where Social Media Intelligence comes to the rescue bringing insights.
In this piece we’ll share guidelines to succeed in gathering social media intelligence, and share use cases where it can be helpful.