Social Media Credit Scoring

In banking industry Social Media has already emerged as one of the most prioritized data sources for credit scoring.

Social data has settled in a position where it helps lenders make accurate, reliable and fast credit risk decisions across the customer lifecycle. Utilization rate of social media and social data is constantly growing, and Social Intelligence is already here to provide not only access to that data, but also the context to make it truly actionable.
In this piece we’ll cover best practices for analyzing social channels to improve credit scoring system.

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