We’ve been witnessing a significant change in brand reputation management techniques over the last decade. Today’s companies have to survive in a very harsh reality, where bad experiences can be shared with millions of people around the world within a matter of seconds. Evolvement of Social Media lies at the heart of this shift. Users are not only writing and sharing, they are influencing each other’s opinions, thereby undermining or improving brand reputation.
In this piece we’ll cover why you need to hear the voice of your customers on social web and how Data Science technologies can help you turn conversations into customers and customers into brand advocates.