90% of financial institutions in North America think that successful big data initiatives will define them as winners in the future. According to Gartner, big data in the banking industry has the highest level of opportunity due to the high volume and velocity of data available. What are bank business problems that data science can actually solve? They are multiple. Application of big data in banking varies from marketing, through operational efficiency to human resources management. In this white paper we’ll share use cases for banks that are planning to incorporate data science into their operating models in order to solve their business problems.