In the age of digital transformation, AI-driven marketing has become one of the most important differentiators for companies. Today, businesses are vying for demanding customers and beefing up acquisition and retention strategies.
According to KPMG, around 20% of businesses have up-leveled their personalization strategies in 2021 using AI. Over 17% of brands think that minimizing customer effort and creating frictionless processes promotes experience excellence. Therefore, customer service improvement is now either a brand’s primary differentiator or a critical differentiator.
Explore the importance of AI marketing and customer experience improvement, discuss customer experience stats dominating the current market, find out how to adopt AI marketing solutions into your business:
This report will provide a look into the future of AI technologies, including:
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