Artificial intelligence emerged as a game-changer across various industries, and the banking sector is no exception. Among the diverse branches of technology, generative AI in banking stands out as a powerful tool that holds immense potential for financial institutions.
In this article, we will explore the concept of generative AI and its applications in the banking industry. We will also discuss the use cases and examples that illustrate how AI powers banks and financial organizations that handle money-related operations for their individual and corporate customers.
What is generative AI?
Generative AI refers to a subset of AI models built for producing new data, such as images, text, or sounds, based on existing patterns and examples. Unlike traditional AI which primarily relies on predefined rules and models, generative AI has the ability to learn and create new content that uses the original dataset as an inspiration and a source of knowledge. This capability makes it highly relevant and valuable for businesses seeking innovative approaches to address complex challenges and enhance decision-making processes.
ChatGPT is the most recognized example of generative AI due to its low entry barrier and wide accessibility. It became an essential tool for organizations that wanted to accelerate their operations, automate certain processes, and give their teams a tool to help them speed up mundane tasks. Custom solutions based on ChatGPT and other OpenAI models are used by many sectors. AI and banking also go hand in hand to innovate the financial space and offer future-proof solutions to customers.
Generative AI in finance
The integration of banking and AI has revolutionized the way brands within this niche operate. It also transformed customer experiences. Thanks to financial artificial intelligence, banks and other institutions can analyze vast amounts of data, enhance fraud detection, personalize interactions with customers, optimize investment strategies, and so much more. Many of these activities became fully or partially automated. The biggest advantage of generative AI in banking is that it provides benefits for all the involved parties – money-related companies, their stakeholders, and clients.
There are several examples of artificial intelligence in banking and how it improves this particular sector. For example, it empowers financial brands to make data-driven decisions and strategize their planning which promotes growth and revenue increase. Thanks to algorithms, such institutions can significantly raise efficiency and better their performance. Customers appreciate organizations that can solve their financial problems quickly. Generative AI is also an ally for financial businesses that want to offer tailor-made services and offers adjusted in detail to their clients’ profiles, needs, and expectations. Let’s take a closer look at the particular ways in which algorithms serve the financial sector.
Generative AI use cases in banking
AI in banking examples that we showcase in this article prove how versatile generative algorithms can be and how they can elevate almost any area of the finance industry. Here are the most prominent use cases to be aware of:
Fraud detection and prevention
Banking systems integrated with generative AI can provide much higher levels of security than ordinary safety measures due to their impeccable capabilities in fraud detection. By analyzing patterns and anomalies in transaction data, generative AI algorithms (for example, large language models) can identify potential fraudulent activities and help financial institutions proactively prevent financial losses. These algorithms can learn from historical patterns and flag suspicious transactions, reducing the risk of fraud and protecting both banks and their customers. They are actively used in AML and KYC automation procedures, too.
Generative AI models can assist banks in identifying potential challenges in various money-related situations. Such algorithms evaluate and mitigate potential risks by generating simulations and scenarios based on input that considers individual variables. They assess various market conditions and specific factors that might have an impact on financial portfolios, allowing for more informed investment decisions and risk management strategies.
For example, they can rate credit risks by analyzing data from previous financial records, location, living situation, as well as potential market fluctuations like inflation. An example of a solution that provides risk assessment features for finance brands is Appello. They’ve built an AI-driven engine that supports lending processes, including the evaluation of potential risky factors.
To promote safer, more stable systems, generative AI in finance is used to ensure compliance with regulatory requirements. Since legal documents usually are quite broad and cover various aspects, generative algorithms can analyze them, draw conclusions, and recommend the best solutions to meet the obligations. After such training, they can help identify and prevent potential regulatory risks. Machines can also monitor upcoming changes in law and ensure adherence to standards.
Generative AI banking can use the power of natural language processing (NLP), machine learning, and other algorithms to create sophisticated customer support apps. Such AI software can come in the form of chatbots, virtual assistants, and voice bots. They can not only automate routine inquiries but also deliver personalized experiences for each client. What’s crucial is that such AI-based “employees” can operate all year long, ensuring that every case is handled, maximizing customer satisfaction.
AI and investment banking are probably one of the most promising pairings. Mostly because computers were helping people allocate their money for years. Algorithms were and are utilized to pick the most promising portfolio items and prepare investment strategies based on past data, market patterns, correlations, and potential events that might influence the prices of stocks and other instruments.
Loan providers have to handle one of the most time-consuming and sensitive processes in the financial sector – underwriting. It requires a lot of data analysis and the ability to prepare offers adjusted to customers’ individual situations. Generative AI can assess credit scores, determine ideal loan terms, and streamline the approval process, leading to faster and more accurate loan decisions.
Marketing and sales acceleration
To thrive within the financial landscape, organizations need their marketing and sales activities to meet the expectations of their target audiences. Generative AI supports various companies in content creation, marketing campaign performance optimization, execution of robust email campaigns, and lead generation. Money-related businesses can take advantage of this potential and boost their efforts to reach and convert their ideal clients. An example of a solution that can come in handy is the InData Labs chatbot. It’s a product based on conversational AI dedicated to finance companies that want to level up their sales efforts and customer service.
Advantages of custom generative AI solutions in finance
While pre-made generative AI systems can be somewhat useful for corporate finance brands, they’re usually not enough to meet their complex needs. Such apps can fulfill basic requirements, but they are not robust, effective, and secure enough to be implemented within money-related business structures. These companies operate with sensitive data and have to make informed decisions. Here’s why investing in custom generative AI solutions is the best option:
Tailored to specific banking needs
Custom generative AI solutions can be designed to address the unique challenges and requirements of a particular institution, ensuring optimal performance and alignment with business goals. Financial artificial intelligence can serve organizations to deliver exquisite customer experience and improve processes while being adjusted to their brand image and communication guidelines.
Enhanced security and privacy
Companies from the money sector deal with sensitive financial and personal data, making security and privacy crucial considerations. Custom AI solutions, especially the ones based on large language models, allow them to implement robust security measures and maintain control over data access and usage. By developing a generative AI solution with a trusted partner, financial providers can minimize the risk of data breaches or unauthorized access.
Ability to integrate with existing systems
Tailor-made AI systems can be seamlessly integrated with a company’s existing infrastructure, leveraging its data repositories, applications, and processes without disrupting operations. Such an approach ensures a smooth transition and allows financial businesses to utilize their existing technological investments, maximizing efficiency and minimizing disruption.
Scalability and flexibility
Artificial intelligence for banks and financial companies can be scaled and adapted as businesses evolve. However, that’s possible only with custom solutions that are developed with flexibility in mind.
Competitive advantage in the market
Finance is a highly competitive industry, which means that any brand that wants to differentiate itself from the crowd needs to invest in innovation and business intelligence, propose new solutions in-tune with customers’ expectations, as well as be up-to-date with the latest tech advancements. Custom generative AI solutions can be the best way to deliver unique services, enhance the existing ones, and gain an edge over other market players.
Challenges and considerations of AI in banking
While generative AI offers immense potential for banks, loaners, investment operators, and other financial organizations, it’s also not without difficulties and problematic matters. Money-operating companies that want to invest in their own AI solutions should be mindful of the following:
- Data privacy: As we’ve mentioned, data protection is crucial in the financial industry. It requires robust information governance and frameworks that will reassure responsible AI usage.
- Ethical concerns: AI algorithms can produce biased or falsified outputs. AI models have to be trained to minimize potential unethical responses, and financial brands have to establish best practices for using AI solutions.
- Regulatory compliance: Finance businesses operate within a highly regulated environment. To maintain trust while using generative AI, they should adhere to regulatory requirements and regularly adjust their operations to applicable laws.
- Transparency: A money institution that relies on generative AI should always be open about it to customers, employees, stakeholders, and regulators. It’s the only way to introduce the technology without any disruptions.
- Talent acquisition: Developing and implementing generative AI solutions requires a skilled workforce capable of understanding the complexities of AI technology. Finding the right employees during a talent shortage can be hard, but investing in AI experts is necessary to achieve satisfying results.
- Upskilling the existing staff: AI introduction can be a process that is perceived as complicated or even threatening. Educating employees, investing in their training, and underlining how AI can support them at work is crucial for seamless integration.
- Infrastructure requirements: It’s important to consider current capabilities and invest in upgrades before custom AI development begins. Adequate technicalities must be in place to support the efficient deployment and operation of generative AI solutions.
Artificial intelligence represents significant opportunities for financial businesses to elevate their operations, unlock new possibilities, and boost customer satisfaction. Developing custom generative AI solutions is the best path to follow since such systems are prepared according to the brand’s individual objectives.
That’s why it’s worth it to sign up for AI consultations and pick an implementation partner that can ensure the robustness, fast performance, and security of AI-based software. Working with such a provider means they will also pay attention to regulatory compliance and state-of-the-art practices that ensure the system’s highest quality. Overall, embracing generative AI is a strategic move for financial sector representatives looking to stay ahead in the evolving technological environment.